Lomography is a commercial trademark of Lomographische AG. It started as a movement following the discovery supposedly by Viennese students of the LOMO LC-A camera by the St Petersburg company LOMO PLC. These students were inspired by it's unique, colourful and saturated images. The camera itself is fairly basic being a fixed lens 35mm film, leaf shutter and zone focus compact camera which spurned a cult following in the mid 1990's. The only automatic function is focussing. Many camera shops today sell variations of the original LOMO LC-A, and the Lomographic Society International was founded in 1992 by the Viennese students that discovered the LOMO camera.